Sisters-in-law with a passion for authenticity
We started TrueYou Apparel as a way to spread the message of authenticity and individuality. Our hope is that when people see our products they will feel comforted knowing they are seen in their journey of growing and improving.
Analese (left)
I am so excited for this project and what it means to me! I’m healing from a lot of anxiety due to traumatic events and health challenges which has caused me to want to hide in life rather than fully embrace it. As I’ve been on my authenticity journey I’m learning that my life is more meaningful when I choose to be myself!!!
I’m finishing my last semester of college and have a passion for strawberries, bows, thrifting, and anything PINK!!
Sydney (right)
I grew up shy and quiet because my anxiety kept me from being myself. As I’ve grown and learned how to cope (yay therapy!), I’ve seen how vibrant life can be when you live for yourself. I’m passionate about sharing the message of authenticity and healing because I want others to see how wonderful an authentic life is.
I'm a mother to the cutest little boy, 2 cats, and 1 dog. I love thrifting, sewing, crocheting, and home design.
Our Mission
We want to create a community of healers by spreading the message of authenticity and individuality and finding empowerment in being yourself.
Our Values
Honesty
We are committed to being honest and transparent in all our business practices. We are transparent about the donations we make and provide monthly receipts of our donations.
Diversity
We believe the world is better when everyone is included and represented. As part of our mission to spread the message of living authentically, we strive to include diverse individuals in our marketing and product photography.
Authenticity
We believe life is more vibrant and fulfilling when we are able to truly be ourselves and allow others to do so as well. We promise to be authentic and real in our marketing while still being engaging and fun.
Sustainability & Ethics
Part of our commitment to sustainability is using on-demand production which reduces over production and keeping unsold items out of landfills. Visit our manufacturer’s website to learn more about their commitment to sustainability.
We value being ethical in every aspect of our business and want to ensure all people that are affected by our business are treated fairly and ethically. Our manufacturer is also committed to ethically treating all people throughout their production line:
“Printful is committed to ensuring ethical and fair labor practices across its operations and expects the same from its suppliers. To map our supply chain and gather key ethical data from our suppliers, we’ve partnered with Sedex, an ethical trade organization.”
Learn more about Printful’s Code of Conduct here.