Hello! Meet the owners of TrueYou Apparel! We are sisters-in-law with a passion for being authentic in a world that makes it hard to do so.
Analese (left)
I am so excited for this project and what it means to me! I’m healing from a lot of anxiety due to traumatic events and health challenges which has caused me to want to hide in life rather than fully embrace it. As I’ve been on my authenticity journey I’m learning that my life is more meaningful when I choose to be myself!!!
I’m finishing my last semester of college and have a passion for strawberries, bows, thrifting, and anything PINK!!
Sydney (right)
I grew up shy and quiet because my anxiety kept me from being myself. As I’ve grown and learned how to cope (yay therapy!), I’ve seen how vibrant life can be when you live for yourself. I’m passionate about sharing the message of authenticity and healing because I want others to see how wonderful an authentic life is.
I love thrifting, sewing, crocheting, and home design.
Our Mission
We want to create a community of healers by spreading the message of authenticity and individuality and finding empowerment in being yourself.
Our Values
Sustainability & Ethics
Part of our commitment to sustainability is using on-demand production which reduces over production and keeping unsold items out of landfills. Visit our manufacturer’s website to learn more about their commitment to sustainability.
We value being ethical in every aspect of our business and want to ensure all people that are affected by our business are treated fairly and ethically. Our manufacturer is also committed to ethically treating all people throughout their production line:
“Printful is committed to ensuring ethical and fair labor practices across its operations and expects the same from its suppliers. To map our supply chain and gather key ethical data from our suppliers, we’ve partnered with Sedex, an ethical trade organization.”
Learn more about Printful’s Code of Conduct here.
Honesty
We are committed to being honest and transparent in all our business practices. We are transparent about the donations we make and provide monthly receipts of our donations.
Diversity
We believe the world is better when everyone is included and represented. As part of our mission to spread the message of living authentically, we want to include diverse individuals in our marketing and product photography. We know that marginalized groups are the most in need of support and acceptance and we hope that through inclusion and support we can help as many people as we can feel welcome and loved. If you are interested in representing a diverse/marginalized group please reach out to shoptrueyouapparel@gmail.com
Authenticity
The main mission of TrueYou Apparel is to encourage authenticity. We believe life is more vibrant and fulfilling when we are able to truly be ourselves and allow others to do so as well. We promise to be authentic and real in our marketing while still being engaging and fun.